The name stands for „only you”. Because you and only you should have access to your data. Not your internet provider, nor other personal data hijackers. Switch your internet on the private mode, for a carefree browsing experience - that was the main idea behind BitDefender’s product.
Services we covered: brand strategy, naming, visual identity
The team: Ovidiu Pop - creative direction; Anca Tazlaoanu - brand strategy